Rebecca Ickes is a Chicago wedding photographer who wanted to create a marketing piece to help her stand out from the competition and create a better connection with her prospects – couples in the process of planning their wedding.
In this video, Rebecca gives a tour of the Rookery Building, a downtown Chicago wedding venue, while at the same time showcasing her photography. Hearing Rebecca’s voice gives prospects the same experience that they’d get on a phone call, so this video builds trust by letting people “meet” her before they actually do.
A bonus benefit: Rebecca could suggest that the venue use this video in their marketing, thereby building the relationship and encouraging them to refer her to couples looking for a photographer.
This content marketing video creates a WIN – WIN – WIN. Prospects get the helpful info they want, Rebecca gets the exposure she wants, and the venue gets a unique marketing piece.